President, MMS Strategies
Michelle Smira is well known for her innovative strategies and her ability to generate groundswells of political and public support for client objectives. Under her direction, MMS Strategies has been at the forefront of major initiatives undertaken by the hospitality and health care industries, real estate, solid waste and transportation communities. Smira has been recognized as one of the Business Journal’s 40 under 40 and was the recipient of the Metro Chamber Small Business of the Year in 2013 and one of the California State Small Businesses of the Year in 2014.
As the President of MMS Strategies, she has specialized in public relations, coalition building and government affairs. Michelle has served as District Director to a United States Congressman and was the spokesperson and communications director for the City of Elk Grove, then the fastest growing City in the nation.
In addition to representing local government and water agencies, Michelle has nearly 20 years of experience working on large scale development efforts and management of Fortune 500 contracts. Clients include the Spanos Companies, Kaiser Permanente, Sutter Health, Regional Water Authority, McDonald’s Corporation, Omni Financial Services, Republic Services and the Shorenstein Company.
Active in the community, she serves on the Board of Directors for the Sacramento Tree Foundation. In addition, she is a member of the North State Building Industry Association, Lambda Alpha, Sacramento Metropolitan Chamber of Commerce, Sutter Club and the Urban Land Institute.
Smira is a Senior Fellow of the American Leadership Forum, Class XIV and a former member of the
Sacramento City Planning Commission. An alumna of Arizona State University, she currently resides in historic Land Park, Sacramento with her husband and their two young children.
MMS Strategies Profile
MMS Strategies is a Sacramento-based public affair consulting firm, providing strategic counseling,
government and media relations, coalition building and issues management services to clients. For
more than a decade, MMS Strategies has been a guiding force in helping government agencies, private businesses and communities think strategically, communicate effectively, and find solutions. We are attuned to the big picture and are adept at bringing resolution on a wide range of issues and opinions. Our solutions advance projects to create better communities. This approach sets us apart from our competition and positions our clients to succeed.
MMS Strategies provides a full range of executive-level consulting and communications strategies, specializing in issues management, political tactics and crisis management. Our clients include government agencies from a variety of industry sectors, corporations, non-profits, landowners and developers. We keep our clients ahead of issues by delivering the kind of solid, results-driven, handson service and expertise they are looking for and appreciate.
At MMS Strategies, we apply the techniques and work ethic learned in tough political and public policy campaigns to deliver successful strategies and outcomes to our clients. We provide strategic communications counsel that informs and educates stakeholders and we work with local elected officials to help our clients succeed. Knowing that each project is unique we customize our approach based on the communities, politics and needs.
The core of our company is providing a specialized level of service and playing a very senior role with clients, advising them on public policy matters, media relations challenges and issues management strategies. In short, the people you meet at MMS Strategies are the professionals who will work with you, and it is our commitment that we will do what it takes to successfully get the job done.
MMS Strategies Location
520 Capitol Mall, Suite 280
Sacramento, CA 95814
916.479.3687/ e: [email protected]